Background
Climate change is a risk multiplier for everyone, and it requires everyone’s action to combat climate change. Nowadays, the impact of extreme weather and climate change is becoming increasingly aggravated, and there’s increasing demand from the public for science-based communication on mitigation as well as adaptation to climate change. Informing the public of the facts about climate change, its serious impacts and the urgency of action, is key for promoting progressive climate action. This requires innovative forms of climate change communications in China, to strengthen the dissemination of climate change scientific knowledge, and create more space for the public to understand and participate in climate change action.
One year before the expected update of nationally determined contributions in 2020, 2019 is a critical year for countries to take action, to strengthen their pre-2020 actions and develop more ambitious NDCs.
Agenda
City Tour：Running man Madrid
Dec. 4 11:30 Host：CYCAN
Side Event: Practical Case of Communication for Tackling Climate Change —— The Release of Documentary <A Journey to United Nation Climate Change Conference>
Dec. 5 14:00 China Pavilion Host：ACEF
Press Conference：Public engagement with climate change: the role of social media and its influencers
Dec. 6 14:00 MOCHA Host：GHub, Kuaishou
About Kuaishou
Kuaishou is a short video based social platform where people can record and share their life experiences. Since 2011, the company has grown into the largest life sharing community in the world. By December of 2018, with over 160 million daily active users, the platform takes leading place in the field of short video industry and also become highly popular in Southeast Asia and South Korea, Russia, Brazil, etc.
About G:HUB
Greenovation Hub is a Chinese environmental Think-Do organization with a global outlook. We promote the development and implementation of sound climate and environmental friendly policies through conducting in-depth analysis and research, and fostering dialogues among stakeholders, in order to drive China’s green transition towards a sustainable, equitable and climate resilient future, contributing to the reduction of global ecological footprint.
